Family businesses lack the courage to change
An interview with Dr. Stefan Gros in the magazine “CASH”, September 2025
Stefan Gros, Group CFO and Restructuring Officer ad interim, accompanies companies on their way through restructuring, transformation and growth. With over 30 years of experience, he knows that standing still is not an option.
In an interview with CASH, he talks about the particular challenges of family businesses, which are often caught between tradition and renewal. Their great advantage – long-term thinking and cohesion – can quickly become a risk if courage and determination are lacking.
Gros emphasizes how important it is to regularly question business models, allow external expertise and make consistent use of the opportunities offered by artificial intelligence and digitalization.
Those who ignore capital markets or new technologies risk being left behind. His appeal: companies must see change as an ongoing task – not as a reaction to crises, but as a prerequisite for future viability. Only then will success not be a coincidence, but the result of courage, clarity and consistent leadership.
Read the full interview in the current issue of CASH. Or here as a download.
Conclusion:
Tradition creates trust – but it must not become a brake. Stefan Gros shows that sustainable success can only be achieved where courage, openness and determination are stronger than the fear of change. Family businesses are particularly caught between preserving and renewing. Those who rest on their laurels for too long risk their competitiveness and future. Gros advocates regularly questioning business models, admitting external expertise and making consistent use of the opportunities offered by AI and digitalization. The future does not come from tradition – but from the courage to actively shape it.
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